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Ralph Lauren Window Shopping - Review by Jason L | Ralph Lauren

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Ralph Lauren Window Shopping 8/28/2006

I was walking in my 'hood just before dusk last night enjoying UES after it had rained all day. I love the photographic quality the buildings, trees, and streets have from from being wet. Anway, coming back from near the park I walked passed the Ralph Lauren store on Madison @ 77th to see a very large video projection on the store window. So naturally I stopped to check it out. As it turns out the display allows you to shop at the store 24/7 by way of a touch screen interface. The coolest part is that you could swipe your credit card right there on the spot to pay for your purchase. I understand this is basically shopping online without being in the comfort of your own home, but I thought it was cool. There was a Ralph Lauren employee there to help us with any questions and or purchases. He told us he was off at 11pm and that there was someone coming to replace him until morning. He was a friendly kid and a whiz with navigating the menus. Maybe I'm just a gadget dork, but I think this idea gives new meaning to window shopping and I could see it bringing in extra revenue for stores in popular tourist areas such as Times Square, and maybe even along CPS. more
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