I bought my dress from I Do Bridal, and yes it was beautiful and very reasonable compared to other stores. The only caveat was that they do not have an alterations department. You can use the lady that comes in once a week, but it's hard to get an appointment after work for us working ladies. Also, I wasn't happy with my alterations. My dress didn't fit very well at all, and now I have picture after picture of my wedding with me pulling at my dress. A friend of mine had basically the same experience. Be careful gals, alterations are VERY important.