Really, she just loves Babies R Us in general, and this is the closest branch to us! BRU is a great store if you are having a baby - my daughter is 9 months old, and I've decided the owners of this store have thought of everything. Most things are pretty affordable, and they definitely have the largest selection of baby items to choose from - comforting when you really don't know what you need. The clothing is affordable; make sure you get on their mailing list, as they have coupons pretty frequently. The Fairview store is pretty small compared to others in the St. Louis area - if you have the time, check out the South County store - FAR larger, which is why I only rank this as a 4.