We like to rent our movies from Adventureland in Middleton. They usually have a pretty good selection, the prices are about 3.00 for 2 day rental of new releases and 1.49 for 5 day rental of regualr movies. They have a pretty decent selection and a huge kids section. You get 5 free kids movie rentals with the rental of 1 new release. This is a great deal, although my kids don't usually have the time to watch all 5 of them. Plus for evey 10 rentals, you get one free. And if you have a Middleton Viking card (The high school sells them as a fundraiser), you rent one get one free.