This is one of the best toy stores in town! While the prices might be a tad bit higher, the service is amazing and the selection is top notch. I am always greeted as soon as I walk in the door. The staff is friendly and they are helpful with suggestions. They have a club you can sign up for to get discounts. They offer free gift wrapping and will personalize for free as well.
The selection they have is wonderful. You find things here that you would never find at Toys R Us or Target/Walmart. If you are looking for a unique or educational gift, try Learning Express.