Music aficionados would always need a home, thus Amoeba Music was spawned. The sense of place claims a warehouse atmosphere, white and standard with the countless music posters and artwork on the wall that suggests a sense of colorful frenzy. There are many layers of rows of plastic: CDs, LPs, DVDs, Lasers, Videos, Tapes.
Amoeba Music is an independent music chain in Berkeley, San Francisco, and Hollywood, California. It first opened on Telegraph Avenue in Berkeley in 1990.
The Southern California location was added in November 2001, the store opened a new branch in Hollywood, on Los Angeles' legendary Sunset Boulevard (at Cahuenga Boulevard.) (See article.) At the time of its opening, the store was planned to stock as many as 250,000 titles, which would place the store among the largest independent music stores in the world. According to Los Angeles Times writer Michael Hiltzik, the location "instantly became a Hollywood landmark."  The L.A. location, at 31,000 square feet, is, it claims, the world's largest indie store. What’s a bonus is that the stores are staffed by serious record freaks who are experts on everything in stock.
A large portion of the stores' business is in used merchandise. Patrons of the store can sell their used music and movies to the store for half of the retail value in cash or 2/3 supposed retail value in store credit. This can be credited to the huge success in earnings despite the profit downfall in the music industry.
The California chain (with stores in Berkeley, San Francisco and L.A.) makes up to sixty percent profit on used CDs, while commercial chains are stuck eking out a twenty percent markup on new CDs alone.
"Big retailers can't keep business going on those margins," says Karen Pearson, co-owner of the L.A. store, "and the consumer gets cheated and pissed off."