I really like Stride Rite shoes for my girls, at least for the shoes they wear most. Stride Rites just seem to last longer and are more comfortable for the kids. I like that they come in narrow sizes too, because my oldest daughter has very narrow heels. The Shoe Story is one of the few stores in Morgantown that carries Stride Rite, and they do have some good sales every so often - including Buy One, Get One Half Off. They also carry Teva, some Primigi, Tommy Hilfiger and others. The sales associates are helpful, and they have a little play area for the kids. Their return policy is pretty strict though - you can only exchange, not return shoes. Also, sometimes the sales people come across a little strong (wanting to sell more than you want/ need). But overall it's a great place to find quality shoes. They even carry some shoes in adult sizes.