While I have not purchased jewelry here, I have stopped in to browse and the employees are really nice. I didn't end up purchasing the ring I was looking at, but I never felt as if the sales rep was being pushy or overbearing. The sales rep and I ended up chatting about non-jewelry related things for a while and then I left without her trying to push me into buying the ring. She did offer to open a line of credit for me to buy the ring, but I already have a line of credit with another jeweler, so when I declined, she rolled with it and didn't hound me anymore. All the while, she had a very pleasant attitude.