This has long been my favorite video store in Austin. You have to get used to the way they organize things, and ask for help if you need it. Don't go in looking for strictly Hollywood new releases, because you're unlikely to find them. The staff here is knowledgable and cool, but they know they're cool, which isn't a plus. I once had one try to talk me out of renting a movie that was really bad, even after my boyfriend and I tried to explain we were renting it BECAUSE it was really bad. I could do without the film snob thing, but I'll keep going (until I give over my life to Netflix).