Wild oats is very self promoting as THE way to eat healthy. I like going there for odd foods or something rare to try but i dont believe it is very good for shopping day to day groceries. especially if you have children. besides the fact thay are very small and do not stock MANY pantry items you haveto contend with the markups. Such that a loaf of bread was recently well over $5 and oddly similar in content to a store bakery brand. The plus is that it encourages kids to eat healthy by taking them there to pick out treats or school snacks but I dont want to raise my kids thinking that healthy choices are laid out in a store - it doesnt teach you to independantly make decisions about the food you put into your body because your letting their propaganda lead you.