Ulta is a makeup lovers dream come true. You can find so many brands here, from salon quality to drugstore variety. The prices are ok on most items, but couple this with the coupons in the paper, and the deals get better. Join the Ulta club, and get points for what you buy. You can save up and get salon products, makeup etc. I especially love their clearance sales. They will do 50% clearance sometimes, and it gives you a chance to try all kinds of new things, really cheap. Their salon is nice as well. I have had many awesome haircuts, and a few great pedicures. Great service!