I have to be honest. I don't usually shop at the Bon Ton if there isn't a sale going on. A lot of their women's clothes aren't as modern as I'd like. However, the frequency with which they put sale coupons in the local newspapers does get me in the door on occasion. They often offer 20 percent off coupons on top of items already on sale. You cannot beat that. Because the Newburgh Mall tends not to be as crowded as other malls, the store is a little easier to navigate. Their prices are what keeps the Bon Ton in line with Sears, Filene's/Macy's and J.C. Penney.