To my knowledge, this is Morristown's only Hallmark Shop. It is a cold crown store. It's a good sized store, even larger than some of Knoxville's Hallmark Shop. They carry all the collectibles and can special order for you. Christmas ornaments are out all year long. The card selection is tremendous - aisle after aisle. They always have promotional items and clearance items. The store also has good gift items for females. It's a little tougher if you're shopping for a male.