Things may have changed, but the last time I was at Luttrell's Bedding Outlet, I didn't find many brand-name labeled mattress. The mattress I bought, though, lasted ten years and it was a fraction of the cost at a higher priced store. The mattresses are all laid out so you can see what you're buying. When I chose mine, I was unsure about the firmness level. I simply started out at one end of the floor and worked my way to the back for the building until I found one that I really felt comfortable with. I always make it my first stop for mattresses. There have been a few times when I wasn't able to find one that I liked. If you find one, the savings make it worth the trip. With all the construction going on downtown, you may have to go around the City Center and go into the back way. Parkings never a problem. They do deliver and I think they'll get rid of your old mattress...not sure about that, though. This store has been in business for about 20 years, so it has a pretty reliable reputation.