A. C. Moore gives Michael's a run for their money when it comes to crafts and craft supplies. You can usually find an A. C. Moore coupon in their ad in the local newspaper, but they will accept any competitor's coupon from the newspaper. I find their selection to be great. The employees have always been helpful to me to find the product I am looking for. And if I have questions about the product and it's use, they have always been willing to explain and demonstrate to me if possible. Almost every time I go into the store they have people demonstrating how to do some craft whether it be crochet or knitting, etc. They have almost every craft supply you could possibly want.