Our two dogs stayed at the PetsHotel in the Woodinville Petsmart. The staff seemed friendly and more open with us than other reviewers have noted. The hotel offers lots of options for "extras" while your pet boards there: extra playtimes, doggie daycamps, and treats. Our dogs got a few extra playtimes there during their long weekend stay.
Overall, I would rate PetsHotel as a middle-of-the-line boarding facility. It has enough perks and opportunities for extra doggy-attention that I consider this a acceptable place for my pets, though I would rather they stayed at Bone-A-Fide (it was full for a holiday weekend!).