You can find a pretty good selection of clothes for children of all ages, and the prices won't shock you. Kids grow, and you've got to keep buying them new clothes over and over and over. Most parents don't want to shell out 40 -50 dollars for regular everyday outfits. (which is what Gap charges for many full priced items). The Children's Place keeps up to date with most of their fashions and I find that their clothes are both kid and mommy friendly.