This is a fantastic shop for foodies and most especially cheese lovers! They have an extensive cheese selection & stock items that you can't find anywhere else. For example, I had been looking for English Applewood Smoked Cheddar without luck. I had tried Whole Foods, Larry's, Metropolitan Market, Trader Joe's, and QFC without luck.
I was SO excited to find this at PFI. Buying & eating one pound of this yummy cheddar defnitely isn't a hardship!