While there are other ethnic grocers in the area, this one caters to a wider range, carrying Korean, Chinese, and Hispanic foods predominantly. The prices are reasonable with the best deals on Friday, Saturday, and Sundays. This is also when the store is most crowded. As other reviewers have noted, you can find items not typically sold at other grocery stores such as beef tongue and sticky rice (mochi) snacks. The fish, like other Korean stores, is usually very fresh. The produce can be hit or miss. Sometimes it will be fresh, but sometimes it will be a bit wilted so it is good to know how to select the produce.