This small, sparsely decorated shop sells high-end collegey clothing, including brands like Paper Denim & Cloth and the popular Lacoste polos. Since they are so small, each item appears to have a limited selection of sizes available, so good luck finding something that fits. Prices, as you would expect, aren't low, but SMU students get a 20% discount when they present a student ID. Shopping's not the most pleasant experience because the shop is so small and quiet, and it's weird with the employees just sitting there watching you. Dressing rooms are also small. I'd say there are better places to buy your clothes.