My fiancee and I recently got a membership to Costco. We received a great savings through his workplace, so we thought we'd give it a try. We already have a membership to Sam's Club, and luckily have a Sam's Club very close to our house. Last night we took the 10 minute trek to Costco for the first time. We had heard that Costco is the "Target" in the whole "Walmart vs Target" of stores. Costco was supposed to have better brands, selection, and be overall, nicer. I didn't find that. We felt it was basically exactly the same as Sam's Club. The store looks nearly identical to Sam's. The brands are very similar. They didn't really have anything amazing that made them stand out or distinguish themselves. Overall, the store was just fine, but the more expensive membership cost doesn't make it better. We also have to drive quite a bit more to get there. They did have a certain brand of chocolates that Sam's doesn't have, so for as long as we keep the membership (probably a year) I'll keep going there for the chocolate!