Fresh Direct's prices are comparable to the higher end supermarkets in Manhattan. It was great when they first broke into NYC and were offering rebates on the first and second delivery. I did hear some really scary stories about one of their deliverymen threatening a customer (he was since fired) after he delivered groceries there. However, have had no problems myself and delivery is on time and polite and groceries are packaged well. I have been very satisfied with their meat, wish their prepared foods tasted as good as they look on the web site.
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