Identity Salon and Spa is expensive, however, they are not as pricey as many of the other well-recognized spas in the area. I have gotten several packages from Identity as gifts, and their spa experience is phenomenal! I love the facials, massages and pedicures. The products they carry are great too. Their hair stylists don't seem to take much time or care and last time I came in to have my hair "styled" as part of a gift package, I got my hair washed and blow-dried straight. That's it. Nothing more at all. Took all of 10 minutes.