I love going to Kay's Jewelers. What I do is I go in and find exactly what I want. I then watch the sales and eventually I will get it on sale. Sometimes you can tell them you want the sales price right then. Sometimes you will get it, too. I love to just go in and look. But be aware that sometimes the clerks can be a little pushy. The prices are good. Location is good. I have found that Kay's Jewelers has the latest and most unique pieces. I think they get a lot of business here in the area. In fact, I know many people who have bought items from here and have always been satisfied. I know I am.