Beall's Department Store sells mainly clothing and accessories for women, men, juniors, kids and babies; however, I think women's clothing and accessories make up at least 50% of the store's merchandise. Some of the brand names include Elizabeth Arden, Rafaella, Monet, Tommy Hilfiger, Dockers and Sag Harbor. They also carry Florida college merchandise. They sell Guy Harvey's wonderful men's shirts, too. All their clothing is suited to warm Florida weather, too. I don't know if this is true of stores outside Florida, but locally in their housewares department, they sell great Florida-themed items. There are all kinds of items with seashells, sailboats and sunsets - even Christmas items. I think the sale prices are very good, too. During the month before Christmas, they had all their Christmas vests and sweaters on sale for 45% to 50% off. This is the exact time when you buy these items, so I was able to get a great Christmas sweater for my mom as a Christmas gift at 50% off. I was simply amazed at the price and she was very happy with her sweater.