i've been a huge fan of the gap forever. i really love their merchandise but the last few seasons...i don't know. they just haven't come up with anything interesting that isn't cookie cutter. my cousin and i now say that old navy is the new gap. they do have great items for kids and in the body store but their women's clothing hasn't stood out in any way for a while. i hope this changes soon. in terms of service, though, their loyalty program through their credit card is great and the staff is always knowledgeable and helpful regardless of which store you visit. so customer service consistency is a huge plus but c'mon gap, give me something to buy.