Small bookstores are disappearing under the weight of the big guys like Amazon. We are doing a disservice to ourselves by shopping purely on price (think Wal-Mart) and we will all be sad when passionate booksellers all close their doors for good.
This shop has knowledgeable people and they can recommend books that are good and outside the best seller list. I like their travel selection and their children's book section is good too.
Stop thinking with your wallet. You can afford to shop here, just to ensure that stores like this remain alive and people who love books can continue to recommend them to us.