There is a thing called a last - it's a form that the shoe makers use to construct their shoes. New Balance seems to use a last that fits the shape of my feet. My wife finds that Saucony matches her feet and we both think that Reebock fits no one!
With that as preamble, I like New Balance shoes. This store has a great selection and when they have sales, the prices are great. If you have wide feet, then you already know about New Balance (the only guys around who have shoes in wide sizes).
Finally, some of their products are actually made in the USA. Definitely a draw for me.