I saw an ad for Shine at my gym and gave it a shot because they were "color specialists" and I was looking to change from "mousy kinda bleach blond with gray" to red. I met Jill back in September and my new color turned out better than I could have hoped. Ever since "the big change" I have gotten nothing but compliments from those who knew me as a blonde and a constant stream of "you are so lucky to have naturally red hair" from strangers (hey, what they don't know won't hurt them...). As mentioned in several other reviews everyone on the staff is so friendly - they work as a team and it shows. The salon has a great funky vibe without being over-the-top and you can tell these women know their way around a head of hair. I'm getting ready for my 4th visit and I haven't been disappointed yet - and on top of all of that their prices are extremely competitive.
Pros: great with dramatic color changes; The Penguin is walking distance :)
Cons: parking is a little cramped but that's just a sign of steady clientele
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