Sort of like a Toys R Us, Babies R Us, and Kids R Us all in one plus more. (Geoffrey is the same comany as the the others also). My kids adore Geoffrey's. There is a big jungle gym type structure that the kids can play in (indoors) and also Nibble, which is where you can get a bite to eat or something to drink. They have hot dogs, pizza, nachos, icees, pop, juice, etc. The prices are reasonable. They also have Cool Cuts 4 Kids which is a kids salon (a little pricey), and a big birthday party area upstairs. Did I mention all the toys? Plus they carry kids' clothing too (and baby's). Geoffrey's is a treat for the kids and also good for me when I have shopping to do.