The Bread Factory Cafe
600 9th avenue
New York, NY 10036
This establishment is a chain with 4 other locations around the city. It specializes in baked goods and breakfast foods.
I stopped off here looking for breakfast food in the wee early mornings after not having seen an establishment in Times Square.
Surprisingly, this place looked very clean and even though it was the beginning of the morning rush, service was very pleasant and accommodating. Breakfasts range from crepes fresh waffles to your regular egg and cheese on a roll. The bagels are chewy and soft and the coffee is strong and flavorful (reminded me of starbucks)
The best of all was the moderate prices for decent food that was freshly prepared.
I would recommend you to stop by one day. It may be out of the way out on 9th but I think its worth the few blocks walk.