I have known James and his staff, Tina and Hunter since about 2000. So, I might be prejudiced toward a good rating, but of course that is because I am a repeat customer due to their knowledge, willingless to help, patience and friendliness. This is the only place I buy jewelry anymore, and if their isn't something I want, they are more than happy to help me find the perfect piece. Although I am sure they give all their customers the same attention as I receive, it still feels like they are there to help just me. They stand behind the items they sell. Tina was more than helpful in having a very small lost diamond replaced and without cost to me. Additionally, Tina always goes above and beyond what you might find at a chain store. She offered to clean my mom's jewelry, while she perused the shop, even though her jewelry had not been purchased there. I am and will remain a long time customer because of my first time and everytime experience there.