generationMe is an eco-conscious business focusing on handmade reusable and eco-friendly home care products. generationMe began when owner Meg Eldridge had the desire to become more waste-free and eco-friendly in her own home. She opened a business in 2010, providing families with eco-friendly and healthy product alternatives. generationMe cuts down on expenses and waste by focusing on reusable resources. Reusable home care products include cloth napkins, paperless towels and eco-friendly cleaning products. Personal care products include cloth napkins, paperless towels, and eco-friendly menstrual care products.