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Wilson Diamonds - 5 Reviews - 404 W 2230 N, Provo, UT - Jewelry Reviews - Phone (801) 226-2566

Wilson Diamonds

404 W 2230 N
Provo, UT 84604
(801) 226-2566
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Wilson Diamonds - Provo, UT


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I had a great experience picking out my Fiancee's ring with my rep at Wilson Diamonds! First thing she did when I walked in was ask my name (which was something that all the other...


The sales girl was super patient with us- it took us forever to pick out what we wanted. Then they were willing to customize it and have it done in a week since we were only goin...

Editorial review from Citysearch 5/23/2013

Finally, an honest and personal jeweler! I was very impressed with everyone I met at Wilson diamonds when we purchased my wedding ring. My husband and I went to 4 other stores in town (no, I won't name them), and just felt like they were all there just to take our money. Wilson's was completely different. They sat us down, showed us an amazing selection of rings (more than I saw at any other store, btw), and instead of trying to 'close the deal' they actually spent about 2 hours educating my husband and me about how to find a good diamond. They then proceeded to encourage us to look around at their competitors - something no-one else did. Since we had already checked out their competitors we didn't feel the need to do it again, but it was nice to see someone who was confident enough in their rings and price that they would even go as far as telling us to check out other stores. Thank you, I will be sending all my friends! more

Great Customer Service! 1/18/2011

I had a great experience picking out my Fiancee's ring with my rep at Wilson Diamonds! First thing she did when I walked in was ask my name (which was something that all the other ring shops seemed to not really care to ask...) and used it frequently while she helped me find a perfect ring. It felt like working with a friend to find the perfect gift and was able to pick out a gorgeous ring and a wonderful diamond that I was able to pick out among several diamonds that she let me see under magnifying glasses. I'd recommend Wilson Diamonds to anyone! more

I love my Engagement Ring 1/18/2011

My fiance shopped for my ring all by himself (I'm so proud) He had a great experience and I LOVE my ring. Just a few weeks later I took my brother there to look for rings for his future fiancee. Referrals rock! Go to Wilson. ;) more

Best Experience Ever 5/4/2010

I had a jeweler friend in another state that was going to get me the wholesale price on my wifes wedding ring. When it was getting closer to going down to pick out the ring I started thinking about the drawbacks ie if there were any problems I would have to go back to get it fixed and dipped ect... So we started looking around here. We went to several different jewelers and finally ended up at Wilson Diamonds as recommended from my brother and friends. It was a total turn around. The staff was very friendly and they had a very nice selection. After my wife saw the ring she liked we had to pick the center stone. The employee started showing us the stones that are hand picked and rated by Richard Wilson (owner of the store). He quoted me a great price on the ring and stone and we left to come back another day. When I went back to purchase the ring that employee wasn't there and Richard helped me. He pulled out the stone and ring and started doing the calculations and he told me the price was almost $1,500 more than I was quoted. I didn't have my written quote with me at the time (stupid on my behalf) but I told him the price I was quoted. He really didn't believe that I was quoted so low because of the size and quality of the center stone. All in all he took my word, didn't make me drive back to my house to get the quote and gave me the ring at the quoted price. I was VERY impressed with his buisness ethics. The free cleaning, free dips, and life-time services are just added benefits. I recommend Wilson Diamonds to all of my buddies at work and all of them have ended up purchasing from here too with great experiences just like mine. They have bought themselves a customer for life! Pros: Great customer service, honest, great selection more

Not the best deal/service 11/28/2006

The sales girl was super patient with us- it took us forever to pick out what we wanted. Then they were willing to customize it and have it done in a week since we were only going to be in town for a week. However, my husband was trading in a ring from a previous relationship and we did not get a good value for it at all whatsoever. The jeweler he bought it from was willing to give him full price back if we bought our ring from them, but we liked Wilson's selection and decided to go there, hoping they would respect our choice to deal with them and give us at least half the value of the ring. In the end, we only got $400 off the price of the new ring. (My husband paid $1,200 for the first ring.) Then, when we came to pick it up at the designated time, they hadn't even started on it. They told us we could come get it in a few hours. When we did, I think because they were rushing to get it done, the diamond seemed off centered and one of the lines that was supposed to be straight was shaved down too much. We met with the owner who looked at it through a magnifying glass and said he saw nothing, but if he had, it was an ""expected tolerance"" and that I should basically deal with it. Thinking it was just my imagination and that I was being overly picky, we left, but when I showed my ring to others, with their bare eyes, they too noticed the ""tolerance."" I took it to a jeweler back home who offered to fix it for free, even though she didn't even sell me the ring. While they have a great selection, I think they take advantage of the high BYU population/engagement rates and don't take the time for quality customer service that you can find elsewhere. If you can find what you like somewhere else, I'd steer away from Wilson. Pros: Large selection Cons: Poor attention to detail and customer service more

Richard Wilson has taken advantage of me more than any other person in my life. 8/7/2006

The service I received from him was excellent at first, but has changed to shoddy, disrespectful, and even illegal. He has proven to be manipulative, dishonest, and completely unsympathetic to a customers grievances against him. Pros: The price was right at first.... and they were very helpful.... Cons: Then it became the worst purchasing experience of my life and cost me A LOT more
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Owner Message

  • Our Difference as Provo Jewelers

    Your Utah Source for Exclusive Diamonds and Superior Service

    Since 1974, Wilson Diamonds in Provo has been driven to provide beautiful diamonds at unbeatable low prices. Specializing in engagement, bridal, and anniversary diamonds, our rings are unique and every aspect is designed with the highest standards.

    You’ll find that we don’t operate like other Provo jewelers. Commissions don’t drive our staff. You, our customer, and your satisfaction are what drive us. We refuse to resort to the pushiness found at other jewelers in Provo and Utah.

    Diamond Education for Customers

    Everyone at Wilson is extensively educated in gemology. They are encouraged to be real people who know a lot about diamonds, the diamond business, and how to help you find the spectacular ring you’ve always envisioned.

    We provide our customers with an education about how to buy quality diamonds and how to compare prices. We dispel our expertise honestly and directly, valuing our integrity and yours.

    Largest Diamond Selection in Provo

    Because our focus is on engagement, bridal, and anniversary rings, we can provide a selection three to four times larger than other diamond vendors in the Provo area.

    We take pride in being a Charter Member of the American Gem Society, who monitors their members for expertise and ethical selling practices. It is great honor to be a part of this exclusive organization that accepts less than five percent of jewelers into its ranks nationally. What this means to you as a customer is the assurance that our diamonds are authentic and properly represented, a claim very few jewelers and diamond sellers in Provo can make.

    Our diamonds also go through the rigorous requirements of the Kimberly Process laid out by the U.N. This means our diamonds come from legitimate sources and are never, ever misrepresented.

    All of us at Wilson Diamonds treasure our way of conducting business. The happiness and edification of our customers combined with the outstanding quality and reputation of our diamonds will always top our list of ambitions.

    Visit Wilson Diamonds Jewelers in Provo

    Join us in our vision of making a brilliant decision. Visit us at our Provo store and let us demonstrate our knowledge, service, and help you find diamond ring that you’ll prize for decades to come.

Additional information

  • Hours:

    Mon-Sat 10am-9pm
  • Payments:

    Master Card, Discover, Visa
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