Wild Child is the newly revamped former Wild Women. While I never had anything good to say about Wild Women, Wild Child falls under my forgettable category. With a large offering of trendy baby clothes and gear, Wild Child caters to the affluent mother and child. It leaves little room for the average middle income working mother. Wild Child is all about name brands and expensive baby accoutrements. The staff is the same unfriendly, unhelpful staff that grazed around Wild Women. I went in the other day looking for a baby gift and it was not until I went through the racks TWICE that someone actually offered to help me, much less say hello. I must also add that I was the only customer in the store at the time. If you are in the market for name brand and expensive baby gear head to Wild Child, although I bet you could find it somewhere else for the same price but with nicer and helpful staff.