I can't say enough good things about Whole Foods. From the first time I went to find Gruyere for my signature fondue to when I went yesterday for some fake dairy products, the service is impeccable, the product selection is wonderful, and the atmosphere is so pleasant. I used to love getting cheese from the cheese man, he gives you little samples. But I can't eat cheese so much now. I do love sampling the organic products and the affordable wines are always delicious.
I've been to a wine tasting here and it was a fabulous time. They gave out cheese and fruit and have many representatives pouring wine for the guests.
While the food is more pricey here, you're paying for the organic foods and the pleasant shopping experience. It's worth it, at least for the items you can't get anywhere else.