This is my preferred Whole Foods, largely because the store is all on one level, making both intentional shopping and random browsing much, much easier. It also doesn't have near the traffic jams and lines that I've encountered both at the Union Square and Columbus Circle incarnations. For those of you unfamiliar with Whole Foods, it's often referred to as "whole paycheck" as it's easy to spend a lot of money there very quickly. That said, most of the store brand products are excellent and bargains besides, and with the pricier items -- the quality is great and you couldn't find it anywhere else (i.e., cheddar horseradish spread). The meat and fish counters are especially good, and check out the "two-bite" deserts -- brownies, pecan pie and more.