Launched in Fall 2006, Tom Ford Beauty is a luxury brand of fragrances comprising Tom Ford Black Orchid, and a secondary floral edition Tom Ford Black Orchid Voile de Fleur Private Blend, an opulent unisex fragrance collection and a new men's scent, Tom Ford for Men along with its more intense version, Tom Ford for Men Extreme. Each scent was designed and developed by the designer himself. Within the subsequent years, the company has kept adding more gender-neutral fragrances to the Private Blend collection, latest being in 2010, and developed the niche collection up to 21 individual, and unique, creations as of summer 2010.Tom Ford describes the Private Blend collection as his own scent laboratory. The collection, which he states was designed with the true fragrance connoisseur in mind, includes the titles:Amber AbsoluteArabian WoodAzure LimeBlack VioletBois MarocainBois RougeChampaca AbsoluteItalian CypressJapon NoirMoss BrechesNeroli PortofinoNoir de NoirOud WoodPurple PatchouliTobacco VanilleTuscan LeatherVelvet GardeniaMusk PureJasmine MuskUrban MuskWhite SuedeTom Ford chose to promote his mens fragrance debut with a very provocative advertising campaign featuring the fragrance bottle placed between the dewy breasts and thighs of a naked woman. The suggestive nature of the ads mimic the designer's previous creative choices, which made him infamous, back when he was at the helm of Gucci and YSL.