What makes this store work is that it is totally unpretentious. They don't seem to have a problem carrying a line that is not well known or that almost every other boutique carries. This has become my men's clothing store of choice simply for that reason. That is not to say that they don't have well known designers, because they do, but they just have an amazing mix of new and established designers. TK Men also has very attentive staff that is equally unpretentious as the store they work in. Very cool store, I will definitely become a regular patron.