Video Underground is a great little shop in the Hyde Square area of Jamaica Plain. While it is a rather small store, they have a really impressive array of video and dvds to rent. The focus is on indy and foreign films, although they do occasionally get new releases.
The staff is amazing; they really know their stuff. I have never gone wrong with a staff recommendation. They are very knowledgeable about movie, and if they don’t have the answer you need, a collection of books on movies should be able to help you.
They have a frequent renters card, as well as specials (rent 1, get 1 free). Their rental prices are good, and the best part is they have access to movies that are REALLY hard to find sometimes. It’s just a fantastic place to get your movie rentals.