Sports Connection is considered the more popular sporting good store of the two that are in town. The merchandise is more spread out in the store, leaving plenty of maneuvering room, but both stores carry the same items. The only item that I know for sure can be found at Sports Connection that I am not sure is available at Swilley's is the letterman jacket. Sports Connection is where tickets to local concerts can be purchased. Although the staff is cordial, Sports Connection does not have the same friendly feel of Swilley's.