The sweets here are excellent and the service very friendly. For those on special diets (lowfat, lowcarb, diabetic, vegan), Wish has tons of options. I bought a sugar free almond cake for a diabetic family member, some low fat, sugar free biscotti type cookies for myself and they were both delicious. They also gave me (free) some gluten free cookies to give to a friend with wheat allergies. The location is a little hard to find, in a warehouse district. It's a wholesale and retail bakery in a warehouse, so there it is not a place to sit and eat, but it is a place to stock up on a lot of fresh goodies.
Pros: delicious pastries, service with a smile, prices are good.
Cons: location, in a warehouse