Tel Aviv is the same as Dial 7, and they do show up on time, and sometimes their drivers are cordial but sometimes they are not, and BE CAREFUL with your credit card!! We reserved with a credit card and then got to the airport and the driver said that we could not use a coupon with a credit card (which we later found was not true). So we paid with cash. But the car service billed our credit card anyway! They refuse to cancel the charge, and we have been protesting it. What a hassle. There are other car services out there-- try them instead.