I love to shop at Target. Prices are low, people are nice and they keep sale items in stock. It is very rare that I ask for a rain check here, like I have to do in other stores. Aside from that I like their clearance because they discount things down very nicely. After Christmas (in late January), I bought a big pile of toys at 75% off and now we have a cupboard full of toys for upcoming birthday parties.
My family likes to buy target gift cards because it is an easy gift that everyone likes to get. You can't go wrong with that.