That is what I love about Target. That and the quality of all their lines has improved so much from when I was younger. The clothing, furniture and seasonal has just gotten so much nicer over the past few years.
Prices are okay, I think they charge as much as they can gracefully get away with without scaring off customers. Not as cheap as some of the other discount department storesbutalot nicer.
The main bonus in pricing is that they have amazing clearance. They clearance their ownstuff as oppsoed to selling it off to closeout dealers. Other stores do not clearance very low becausethey instead do that. But Target goes from 30%, 50%, 75% and 90%off!
I have scored major deals and rarely buy anything full price. I stock up each time they seasonally clearance out clothes for my kids forthe next year and save a fortune. I often find household and gift items cheap, and I love coupling store and manufacturer coupons to get even better deals.