Imagine yourself in the center of Manhattan, the cultural and culinary center of America. You have hundreds of varieties of cuisine at all price ranges within walking distance. Given these facts, why would anyone honestly wait 30 minutes to sit in pre-packaged atmosphere, eat average (but overpriced) food, and be bombarded with opportunities to buy the same souvenirs they offer at the TGI Friday's across the country? Those who eat there are most likely victims of marketing.
Pros: No glaring health, safety, or fire violations.
Cons: Full of mindless, uncreative, timid sheep.