If you like Swatch watches, then this is the store for you. Located in Times Square, it has the largest selection of Swatches that I have seen. They have watches for men, women, and even children. The prices range from relatively cheap to quite expensive. Swatch watches are usually of good quality. I know of little kids who have gotten them and even those watches didn't break. This is also a cool store just to stop in if you are in the Times Square area.