If you go into this store as a tourist, like most do, it's fun and flashy and the salespeople are very helpful and let you try on anything before you even ask. I had to go to exchange a colorful watch I didn't really care for. You must know that Swatches are more of a novelty that cost way more than other comparative products. For example, they were selling all different colors of their plain plastic watch that will probably break in a few months for $50. I settled on a red patent strapped on, but since I have small wrists, there wasn't much of a selection for me other than the kids section. Overall, it's a cool store and the lights are made out of watches which is cool to admire, but I wouldn't recommend actually buying something there.