Since my son started walking I have been buying his shoes here. Yes, it's pricey but I really feel it is important to have shoes that fit well, especially since my son cannot tell me if they are uncomfortable. I also appreciate their honesty. I went in once thinking my son needed new shoes, that his old ones didn't fit. They measured him and told me his old shoes were fine, they could have very easily sold me a pair of shoes I didn't need, but they didn't. I have been there many times since, and they are always friendly.