I've been shopping at Soho for a couple of years now and everytime I go, I leave happy. I can always find the perfect outfit for wherever it is that I'm going, especially dresses. My friends, co-workers and even siters always want to know where I get my cute pieces from. Even my boyfriend loves to show me off when I get something new from there! The girls that work there are real pretty, super knowledgable and give great fashion advice on what to wear. The surrounding stores like, Jeanology are just copycats. Can't beat SoHo.